Do you know how consumers found your website? Or what they do when they get there? Web analytics can help!
Maria Knight, RBFF’s Director of Online Strategy & Operations, and Rachel Factor, Analytics Manager at Brandt Information Services presented on why web analytics are important, crucial information that can be gleaned from analytics, how to use analytics to make your site more effective, and examples of states that are currently utilizing analytics to improve their license sales.
The Power of Website Analytics Presentation PDF
