Tennessee State Parks
PROJECT DESCRIPTION
Brandt’s Itinio solution supports Tennessee State Parks (TSP) for all reservations, registration, gift card and point-of-sale systems throughout the 57-park system. This scope includes oversight and support of 9 golf courses, 6 resort park lodges, 8 restaurants and moorage contract management and accounting at 4 marinas.
The Brandt team provides TSP account management and project coordination as well as department-specific support for accounting and ongoing marketing efforts.
Our team supported the phased, statewide transformation from common flat-fee reservation pricing to a dynamic rates structure based on the industry-unique Itinio demand-based pricing tools. This transformational effort involving technical support, marketing strategy, and accounting modifications, as well as statewide field-staff training on updated policies and public consumer messaging, continues today.
PROJECT SCOPE
- Central Reservation System for 57 parks
- Dedicated Reservations Call Center
- Marina Moorage Contract Management
- Restaurant POS Management
- Fee-Based Program Registration
- Golf Tee Sheet & Point-of-Sale
- Retail Point-of-Sale
- Retail Inventory Management
- Online Tour, Permit and Pass Sales
- Gift Card Administration
- Contract Management with Accounting Integration
- CRM Email Marketing with Event Calendar Registration Integration & Surveys
- Extensive, Customized Reporting Library
- Unified Accounting Data integration with POS/Revenue Systems