Atlas CRM

The Outdoor Recreational Marketing CRM

Powering customer-centric interactions between consumers and your agency.

Brandt’s in-house Marketing Coordinators leverage a proprietary Marketing CRM tech stack that centralizes customer activity (website, in-store, mobile app) and sends marketing campaigns to drive system revenue and increase customer service initiatives

Atlas Marketing Coordinators work alongside state agency communications teams to configure and execute campaigns that streamline ongoing emails/pushes/advertising.

Clients Live with Atlas

102,085,070

Emails Sent Annually

15,564,335

Mobile App Pushes Annually

Atlas CRM Enables:

Segmentation & Journey Mapping
Branded Design Templates
Customer Opt-Ins & Comms Logs
Frequency Capping & A/B Testing
Send Data to Third-Party Platforms
Analytics Dashboards & ROI

Our Team Helps Your Team With:

Market Research & Strategy
Platform Configurations
Copywriting & Design
Analytics, ROI & Optimizations

Digital Advertising Campaigns

Beyond email and push notifications, Atlas Marketing CRM automates segmented customer lists to third-party advertising platforms, making your paid campaigns smarter.

Since 2016, Brandt has invested over one million dollars into digital advertising campaigns. Our successful campaigns are measured by tracking users that have viewed a digital banner, clicked the ad, and purchased a license through the sales site. Nearly 20% of Digital Marketing Campaign users are first-time customers and nearly 11% of users are lapsed over one-year, increasing the state’s licensed individuals and federal matching revenue.

Brandt partners with a best-in-class marketing firm to develop and implement strategic digital advertising to attract new customers and reduce churn. Advertising platforms include Search Engine Management (SEM), Display Advertising, and Social Advertising.

We are continually evolving our campaign strategies, including:

Geofencing: Find users who enter a specified geographical area within set time period.
Weather-Based Content: Change ad content and placement options based on weather forecasts.
Native Articles: Place “related articles” ad content for users to learn more.
Promoted Posts: Expand reach by boosting social posts to users beyond current followers.
Influencer Videos: Recruit content creators to authentically tell their story.