Let the Platform Do the Magic: Atlas Marketing CRM Intelligent Tools
In today’s digitally saturated world, cutting through the noise to reach your audience effectively is more challenging than ever. It’s not just about delivering content—it’s about delivering it at the right time and through the right channels. Brandt’s Atlas Marketing CRM utilizes two key features that are designed to do just that: A/B Testing with Intelligent Selection and Send Timing Based on Previous Engagement.
A/B Testing with Intelligent Selection
A/B testing has long been a staple of effective marketing; Atlas Marketing CRM tools take it to the next level with multivariant, automatic intelligent selection. Instead of simply running a test and hoping for the best, this feature analyzes campaign performance every 12 hours and automatically adjusts the percentage of users that receive each variant, favoring the version that’s performing better. If a variant is resonating with users, more people will see it; if it’s falling flat, fewer will. This dynamic adjustment ensures that your campaign is always optimized for the best possible performance without manual oversight.
A/B Testing section of a campaign with Intelligent Selection enabled.
Deliver Messages at the Perfect Time
Timing is everything when it comes to engaging your audience; Atlas Marketing CRM tools include the ability to have every end user receive your communications when they are
Scheduling a campaign with Intelligent Timing
most likely to open based on previous send data. Your message will reach users when they’re most likely to engage — whether that’s opening, clicking, or otherwise interacting. This tool analyzes each user’s behavior, determining their personal “prime time” for engagement. The result? Messages are delivered when users are most receptive, leading to higher engagement rates and more meaningful interactions. No more guesswork—just smart, data-driven decisions.
The Power of the Intelligent Channel Filter
Have you ever received both an email and a push notification simultaneously and thought, “Is this necessary?” Atlas Marketing CRM tools include an Intelligent Channel Filter that identifies each user’s most engaged channel—whether it’s email, push notifications, or something else—and ensures that’s where your message lands. No more bombarding users across multiple platforms; instead, meet them on their preferred channel, creating a more seamless and less intrusive experience.
Right Audience + Right Message + Right Time
With Atlas Marketing CRM’s intelligent A/B testing, optimized send timing, and channel selection, Brandt’s Atlas Marketing Coordinators support our clients with fine-tuning their campaigns with data-driven insights and automation.
You can maximize engagement, reduce wasted efforts, and ensure your public users receive messages that matter—precisely when and where they’re most likely to respond. Atlas CRM transforms the way you connect with your audience, bringing smarter strategies and better results to your marketing efforts.
To learn more about Brandt’s Atlas Marketing CRM, click here
